Tag: marketing

If you are a manager, then you must do this exercise. On the left-hand side of a blank sheet of ...

Given the many things that businesses can’t control, from the uncertain state of the economy to the unpredictable actions of ...

1# Nowadays Less is More Steve Jobs was the quintessential communicator and entrepreneur. He firmly believed that for a product ...

While reading “Good to Great” by Jim Collins, I come across one of the most remarkable concepts in the business ...

There is a vast difference between a business and a brand. Business can be a routine but the brand is ...

It’s better to be first in the mind than it is to be first in the marketplace. The world’s first ...

Product or Perception! Which comes first? Don’t you think that your mind does shopping much before you get the product ...