Hedgehog Concept in Business- Simplify a complex world to simple!
While reading “Good to Great” by Jim Collins, I come across one of the most remarkable concepts in the business ...
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Tag: marketing
Build a Brand Not Business! A business survive but a brand thrive…
There is a vast difference between a business and a brand. Business can be a routine but the brand is ...
Marketing: First in Mind or Marketplace !
It’s better to be first in the mind than it is to be first in the marketplace. The world’s first ...
Product vs Perception in Marketing – Which one is a key differentiator?
Product or Perception! Which comes first? Don’t you think that your mind does shopping much before you get the product ...
